Morning school drop-offs create congestion, safety risks, and air pollution in urban areas. Traditional infrastructure (drop-off zones, speed bumps) has proven insufficient to change mobility habits. Cities need real-time data, digital incentives, and smart monitoring tools to encourage independent, active travel among schoolchildren.
WeRide.Today addresses that gap by supplying the behavioural layer the city is missing. It is a mobile app that turns the school commute into an activity children want to participate in, using rewards and friendly competition to make walking and cycling feel natural. At the same time, it gives parents real visibility into actual route conditions, thanks to community-sourced hazard reports and live route information. And for the municipality, WeRide.today delivers the monitoring and analytics needed to manage school mobility actively rather than reactively.
The result is a system that complements traditional infrastructure with the digital intelligence the city has been seeking. Congestion eases, routes become safer through data-driven improvements, children gain independence, and parents gain confidence. It’s a practical step toward the long-term shift in habits that Cēsis is aiming for.
WeRide.Today is a fully functional, market-ready mobile platform that provides the core digital tool, gamified campaigns (like Bike2Work ), and the behavioral framework needed to address Cēsis’ core challenge: shifting deeply ingrained mobility habits away from car dependency toward independent, active transport for school commutes.
We believe the most impactful approach for this Challenge is to leverage our live data and technology platform as a “Living Lab” for rigorous academic inquiry. The goal of our joint effort with Researchers is to identify what drives consistent participation, what discourages it, and how we can design smarter engagement strategies by combining our user data with external factors like weather, air quality, and infrastructure density.
