The city provides seven public transportation routes (buses) that connect all neighborhoods of the city. Free city public transport is available to all residents of Jūrmala with the “Jūrmala residents’ card”. For citizens that don’t have “Jūrmala residents’ card” or tourists the rides fee is 0,70 EUR. Right now, the ticket validation takes place by applying the card to the card validator or buying the ticket from the driver. The data we can collect from this is ticket validation count and sold ticket count. To make the transport route more efficient (departure times, frequency, etc.) more precise data is needed – how many people get on and off the bus, at what times and routes, however, the method of data collection is provided, must be in accordance with the regulations on data protection of natural persons. It’s important for the city to address this issue, so that we can adapt the transport route network to the real demand, the needs of citizens and to make Jūrmalas public transport network more efficient and environmentally friendly. By doing that Jūrmalas goal is to make smarter, data driven decisions in mobility field in interaction with climate change, environmental systems, and residents’ well-being.
