We propose Digital Citizen 360°, an AI-powered personalisation platform that unifies municipal data and transforms it into timely, targeted, and proactive citizen services. The system creates a dynamic 360° profile of each resident by integrating data from multiple city touchpoints, including social services,
culture, sports, mobility, and administrative interactions.
The platform includes four core components:
1. Unified Citizen Data Layer
A secure, compliant foundation that consolidates and structures all municipal touchpoint data into a clean Citizen 360° Profile.
2. AI Personalisation Engine
Machine learning models that detect citizen interests, predict unmet needs (such as inactivity, social isolation, or financial stress), identify life patterns, and generate personalised recommendations—e.g., “There is a workshop near you tomorrow; we think you’ll enjoy it.”
3. Digital Citizen Profile (App/Web)
A user-friendly interface where residents can view their activity, adjust preferences, manage consent, and track their engagement across health, culture, and education.
4. Contextual Engagement Engine
Multi-channel smart notifications (app, SMS, WhatsApp, email) triggered based on timing, geography, preferences, and behaviour.
5. Municipal Insights Dashboard
A tool for city administrators to analyse engagement patterns, identify vulnerable groups early, optimise resource allocation, and support data-driven planning.
