The fundamental challenge of modern city governance is the “one-size-fits-all” approach. Our municipality offers hundreds of different services, from social assistance to cultural events, and from sports to tax services. However, these services and opportunities often fail to reach the right citizen at the right time. On one hand, an elderly citizen at risk of social isolation may be unaware of the free workshops offered by the municipality; on the other, a young person looking for a new hobby may not know about our sports facilities. Our challenge is the inability to understand the unique needs, interests, and living conditions of each citizen to provide them with a personalized, proactive, and holistic city experience.
