In recent years, the City of Venice has been enhancing its sustainable mobility infrastructure and services. However, these efforts have not yet resulted in a proportional increase in the number of residents and visitors choosing more sustainable modes of transportation. The primary challenge faced by the City is to overcome operational, social, and cultural barriers to promote behavior change toward more sustainable mobility choices, with a particular emphasis on cycling, while reducing reliance on private cars. This shift aims to reduce land consumption, lower greenhouse gas emissions, decrease air pollution, and improve the overall quality of life for the local community.
